http://www.1073touchfm.co.uk/ 20th October 2010 0930
Touch FM has lots of cross media these are internet connection to the radio, Ben and Louisa are on at, 0600-1000 on weekdays and on Saturdays at 1100-1200 and then Louisa Ryan 1000-1200 on weekdays. The style of touch is light hearted. The presenters are not our age but they talk like they are by using high key and low key they can either excite us or make us listen to important information which makes us listen to this station, as well and the music they play and the features they talk about.
There target audience is aimed at people from ages 16 to 30 years old, the reason I have said such a big age range is because of the music they play. It is not only just for people in their 20s but old music that brings back memories of when people who are 30 – 40 can remember the old days and the music they like.
The music is the main key to knowing who the target audience is and in this case you can tell by the music and also by the features they talk about for example, in this station they talk about health and beauty, weddings, Christmas parties. I believe that this station is more aimed at females because of the love songs they play but I also know that some boys like love songs as well so a little of the listeners will be boys. The features they talk about are what there target audience talk about every day in life to friends and also what they want to no.
I believe that the audience would like to see what there listeners are doing so I would add a web cam to it making them being able to go online any time and see what they do on camera. Not every one has time to listening to the radio so having a iplayer on there internet I great as there listeners can always just go on the internet when possible and download an hours of radio and just listen to it whilst on there journey on a plane or on the train.
http://www.heart.co.uk/ 20th October 2010 1422
Heart radio station has Nick Snaith 1300 – 1600. This station is different to touch FM as the presenter doesn’t talk in a style to catch a target audience of ages 16 – 18 years’ olds I personally feel. This is for people who are older, in there 20’s – 40? Because the music is from an older generation as well as some of the news ones that are being played in clubs and just have a happy environment type of tune to it.
There features are different they do talk about the news but also they talk a lot about celebrities, this is targeted more at boy then girl I see as the features are not always for men but mostly for woman. Some of the features are for both but mostly they are for woman. I can not explain how I see this.
This has a webcam and also iplayer so you can downloads also they have an app you can add to your phone now which is very easy to use and convenient for people always on the move. This makes them have more listeners as they can just put in there phone and listen.
http://www.bbc.co.uk/radio1/ 20th October 2010 1458
Dev 1330 – 1530. The style of this show is light hearted, the presenter uses high and low key to make the show more inviting and make you want to listen to what he is talking about and what he is so excited about and what he’s talking about.
The target audience I believe is 16 – late 20’s you can hear this as the music is also the same as songs played in clubs as well and some that are not but are new releases. The features talked about on the show are about celebrities and also students at university. This is there target audience.
This station has a webcam which allows us to go online and watch them as they are online so we are not only hearing there voice but also what they are doing they also do podcast and app for mobiles which is good for people on the go or want to listen to the radio whilst on the bus to college or work.
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